ORGANIZATIONAL CULTURE OF AN AGRICULTURAL ENTERPRISE AS A CONDITION FOR THE SUCCESSFUL IMPLEMENTATION OF ITS STRATEGY

Abstract

The purpose of the article is to generalize the theoretical aspects of the formation of the
organizational culture of enterprises and to substantiate practical recommendations for its
development in the context of the implementation of the strategy of modern agricultural enterprises.
The scientific novelty consists in defining the concept of "organizational culture of an
agricultural enterprise" as a complex of material and spiritual values, behavior patterns that arise in a
separate organization in accordance with its internal and external components, correspond to the
strategy, goals and motives of activity, and are also shared by the majority of members of the
organization; in general the most important elements of organizational culture that affect the
implementation of strategies at the enterprise; in identifying and evaluating the components of the
organizational culture of a specific agricultural enterprise.
It was determined that organizational culture is one of the powerful levers for increasing the
efficiency of the economic activity of an agricultural enterprise. Having formed an effective
organizational culture, the enterprise builds its internal and external policy in such a way as to respond
in a timely and effective manner to changes in the operating environment, to ensure a high level of
competitiveness and leadership positions in the market.
Conclusions. When developing a strategy, the management should consider the main values
and traditions that have formed in the workforce and understand what influence the formed
organizational culture can have on whether the new strategy will be accepted and implemented by the
company's employees.
Based on the data on the existing organizational culture of the APC "Rodyna", the values
shared by the employees of this enterprise were highlighted, which traditions motivate them to work
productively, what unites them and stimulates them to personal development, to work in a team, to a
responsible attitude, etc. It was concluded that these data provide grounds for making effective decisions, adjusting the identified strategic alternatives, and making the necessary organizational
changes.