METHODOLOGICAL FOUNDATIONS OF FOREIGN ECONOMIC ACTIVITY STRATEGY FORMATION UNDER CONDITIONS OF A TRANSFORMATIONAL ECONOMY

Abstract

Relevance. The relevance of the topic is determined by the need to develop an effective foreign economic activity strategy for enterprises under conditions of a transformational economy, European integration, wartime challenges, and an unstable external environment. The application of modern approaches to strategic planning contributes to enhancing the competitiveness and adaptability of enterprises.
The purpose of the article is to substantiate the methodological foundations for developing a foreign economic activity strategy for enterprises in a transformational economy, taking into account the impact of an unstable external environment and contemporary globalization challenges.
Research methods. The study employs systemic, situational, process, resource-based, and institutional approaches, as well as methods of analysis, generalization, comparison, forecasting, and modern strategic analysis tools, including SWOT, PEST, SPACE, and GAP analyses.
Results. The methodological foundations for developing a foreign economic activity strategy have been substantiated; an integrated model for its formation has been proposed; the stages of strategic planning have been systematized; and the directions for improving the effectiveness of strategic management of enterprises have been identified.
Practical value. The practical significance of the study lies in the conceptualization of a model for integrating the structural units of an enterprise in the process of developing a foreign economic activity strategy and in the generalization of the stages of forming a foreign economic strategy under conditions of economic transformation.
Conclusions. It has been established that the effectiveness of foreign economic activity depends on a comprehensive analysis of internal and external factors, strategic flexibility, and the enterprise's ability to adapt to changes in the international environment.